Monthly Archives: October 2013

Crowdfunding vs. Public Relations

PR For the most part, crowdfunding is all about public relations. The first thing most will see, if they see it at all, is a video addressed directly to them: the pitch video. The Pitch While first impressions matter, the … Continue reading

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To Greedily Go Where No Marketer Has Gone Before

Double Fine advertising Broken Age In the still nascent field of crowdfunding, Double Fine used their game now known as Broken Age (the Kickstarter was entitled Double Fine Adventure), to try a new route of advertising. In addition to standard … Continue reading

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Activism + crowdfunding = ?

Crowdfunding, Paying For Legal Bills? The allegations, if true, are serious. The parents of a Riverside, CA 17-year-old,┬áDoug and Catherine Snodgrass, say their son has autism, Tourette Syndrome, bipolar syndrome, and no friends. His parents claim an undercover policeman–pretending to … Continue reading

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Going Out of Crowdfunding Bounds

How much money can a crowdfunding initiative raise? More specifically, how high can this go? There’s probably a limit, right? What is it? These remain questions no one knows the answers to yet, although not knowing has hardly stopped people … Continue reading

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